Olympic Media Coverage

When you think about the customs and beliefs of China, the 2008 Beijing Olympics examines their political dynamics. One argument is that the Beijing Olympics marks a watershed in China’s renewed efforts to a modernized, unified and internationalized nation in the global community. There is little dispute that power in the international arena is derived from a nation’s ability to project an image that presents its military, economic, political or cultural importance in a favorable or powerful light. Hosting the Beijing Olympics was one of several strategies used by the Chinese governments for image enhancement on a global stage. Beijing seeks to be coupled with the positive image associations that the Olympic Games enjoy. Whatever the reasoning that may be behind an Olympic bid, Beijing’s’ immediate goal is to produce a successful sports and cultural spectacle that will garner favorable media coverage worldwide.

While Beijing’s Olympic Games will greatly promote reconstructing the value system of Chinese civilization and projecting the image of cultural China to reshape China’s international environment into one of enduring harmony. It has also challenged Beijing to carefully handle some intractable contradictions in the process of modernization, particularly with regard to China’s harmonious society progress.

Let us now look at the London 2012 Olympics, although they are a less restrictive monarchy verses a communist country. They will control the publications to be delivered, across print and electronic formats and will ensure that all content is produced to a consistently high standard.